It's daunting the frequency of the slick car commercials (Cadillac, Nissan, Range Rover, etc.) on Verses rather than those pushing bikes (some Cervelo spots with the occasional Specialized) or related (Road ID & SRAM)? Am I missing something?
Yes we see a lot of bikes during the segments between the commercials & even a few bike technology updates (that mask as infomercials from the various support personnel to the teams); but I don't wonder looking at the interior what kind of car Brian Holm's driving when he's talking to his racers (HTC - Columbia), or the race officials vehicle (it's red), or Mavic support (they're yellow), or for that matter the fleet of media helicopters? I don't care about the pre-race or following caravan - they're supporting the BIKE RACE.
So when they cut away from the bike race, I want to see more about bikes. Where's Trek? Where's Cannondale? Where's Giro, Garmin, Gin Optics, etc.? I want more bikes - this is their 3 weeks to exploit bikes & everything that has to do with bikes - make it sexy, make it funny, make it memorable.
Memo: To those marketing folks in the bike industry; you're missing a grand (tour) opportunity.
OK, breathe - I'm having a little race withdrawal during the last rest day in anticipation of tomorrow's last epic Mtn stage - gotta go for a ride.
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