Take this to the bank(s)

A good friend of mine - I'll call him RAAM-boy - recently got a job as a Sales Rep with a bike company down in SoCal selling cruiser bikes with the cushiest territory ever - the coastal communities from Long Beach to San Luis Obispo. This is cruiser bike heaven with miles & miles of beach paths with 100's of thousands of potential wanna-be cruisers. Though perhaps, I thought, maybe too saturated already. With the LA radio stations dedicating helicopters to call out traffic on the beach paths, and light regulated on ramps to meter the flow, even HOV bike paths already too crowded with Beach Cruisers - which is why my friend got the job. He's doomed!

So I thought I make a couple of suggestions to improve his career chances. He's moving from the Monterey Bay area - which is in the vicinity of Soledad Prison - a very rough & tough place, even if you're a rough & tough criminal. My suggestion was to tap into this market by attracting new customers to the Cruising scene.

The Crips (blue) Cruiser & the Bloods (red) Cruiser, along with the Skinhead (black & white) Cruiser, and let's not forget the Latinos with their (plaid) Cruiser. Each could be outfitted according to their individual gangsta style with appropriate graphics & gear. I thought even a Cruiser for the guys wanting to emulate those on death row - choosing between the Gas or Syringe Cruiser for that one last spin. You could even market it by location, certainly those choosing the San Quentin model would want to differentiate from those of the Folsom or Pelican Bay models. They could even offer a retro Alcatraz model - an off-road version called "The Rock."

With the recent tragic death of last year's RAAM winner - there's an opportunity to outfit the next best guy for the 2011 RAAM with an ultrasleek aero Cruiser - and tap that ultracyclist market.

I'm sure this'll be a hit all around CA & beyond - and my buddy will rolling in the megabucks soon & offering me a job flying him around to bike races in a new G650.